BEWARE: Why you should Google yourself!

In my marketing class's first assignment to Google myself, I've explored my social network accounts being displayed on Google for the world. When you think about it, the world being able to witness your information can be uncomfortable, without the proper regulation. Before it didn't occur to me the significant value the Internet would contain about myself. If you haven't searched yourself on Google yet, I highly recommend doing so. It should come to your attention to best protect yourself by all means when dealing with the Internet. In any given circumstances you want to be conscious with your actions especially on the Internet. The main reason to keep a good track record of yourself would be that if your applying for a job that definitely applies in this matter. When I Goggled myself, I found an old Twitter account that I haven't accessed in over 3 years and can no longer access. My first reaction to that Twitter account was pure embarrassment because I was young and naive about Twitter. I joined Twitter because of the hype it was producing but not having known the impact that it has been in the social network services outlet. This has further influenced my perception about myself online. It came to a conclusion that everyone should be aware that when you sign up for an account that your monitoring and understanding the terms of the services. Be aware that any social network accounts you have can be private by changing your name or privacy settings. While having control of your own social media accounts your aligning yourself in the way you want to be perceived on the internet. Know your limits by limiting what your providing on the internet. You don't want to make a mistake that would jeopardize your career goals and path. Integrity at its finest is best when taking steps in the right direction.

From when I first looked up my name on Goggle to now, I've developed a better reputation for myself. I still have the embarrassing (exaggerating) Twitter account present on the internet when I search myself on Goggle but I'm more advance and conscious about what I display on the internet from then on. My biggest take away was having the knowledge of the social networks aspects and how to utilize them better. Being able to update yourself adequately and properly will evidently gain the respect you want to overall achieve. My journey with searching myself on Google became a revelation for improvements. I ultimately BEWARE at all times on my social network accounts and so should anyone else!

5 ways to enjoy Twitter!

Do you have reservations on joining Twitter? Well don't be unenthusiastic about it yet. You won't be after experiencing the enjoyable ways the social networking activity offers. Twitter is a social networking service containing "tweets" that are maximum of 140-character messages. The short format of 140-character tweets deliver concentrated discussions that are condense in words. Interacting on a 140-character messaging level is the fascinating part in the fun factor. But that's not all, Twitter optimizes many stimulating features in a social network service and below are 5 ways to indulge in them. 

1) # @

Twitter are notorious for "tweets" containing the 140-character limit messages, while incorporating the hashtag or mention us format. Utilizing the given formats has brought the tweets to be viral and on trend. # or @ could effectively turn your conversations on a mainstream manner in retweeting. Here's a fun fact example, Ellen DeGeneres photo of Hollywood stars at the Oscars was retweeted 3.4 million times and still counting, in her tweeted post of a selfie picture with the hashtag #oscars to magnify the selfie trend during the Oscars. Do enjoy the SMS format of # and/or @, tweeting with those adds emphasis on a topic. 


2) Follow

You can of course follow any of your interests in people or subjects like any celebrities, brands or sports teams. There's a variety of whoever or whatever to follow. Being engaged with anyone by following them and they follow you is fueling demand in communication. Your going to enjoy how Twitter delivers the social party on their internet service.


3) Customizing account

Twitter allows accounts to be customized for personalization. The customizing feature showcases appealing styles. Choosing your own background to display optimizes the creative project. Enjoy the ability to personalize your own account unlike Facebook or LinkedIn accounts generic design format. Twitter has embraced the microblogging design concept.



4) Trends

Twitter introduces trends that keep news updates frequently and steady. Twitter captivates the users with driving trend topics to be aware of. Unlike LinkedIn, Twitter embraces the social network service by complying the news topics that are on trend. Trending shares an enjoyable way of connecting. Fun fact, during the World Cup there were 672 million tweets. 

5) Business deals

Twitter has promoted a lot of businesses that have been an overall positive influence. The exchanges in business impacts an interactive area in products or services. Being able to follow a brand exposes exclusive content. Fun fact, over 90% say they follow businesses on Twitter to get discounts and promos. Who wouldn't want a deal on a product your in the market for? That’s something to enjoy when being a twitter user or if you have a business you want to launch, Twitter would be a great platform. 

Twitter is ranked as the third used social network based on their millions of visitors. Whether your using Twitter as a social media interaction or as a business tool, Twitter has taken their social networking service on a unique scale. Differentiating from Facebook and LinkedIn, Twitter inhibits a fun factor to really enjoy in. Being part of the Twitter usage allows users to be involved in the favorite network of media outlets. 

3 best constructive criticism tips for new LinkedIn users

LinkedIn is a networking service tool that displays an online professional profile inquiring business. LinkedIn provides your school, work and experiences like a resume features. This helpful tool has really become an important approach in any workforce in order to showcase your levels of work that you have pursued. If you are in the search of a job, LinkedIn can be your gateway for an opportunity to compliment your career path. We all know that jobs are hard to find nowadays (being such a competitive market) so it's ideally that you utilize your resources and abilities wisely. Joining the LinkedIn social network will allow you to connect with professionals or colleagues that you want to network with. Showing your LinkedIn profile enables a professional outlook in your career criteria. With that said, optimizing your profile can deliver an outstanding criticism to recruiters. You never know who is looking at your profile so it's best to make an impression. How can you optimize your LinkedIn profile? Demonstrating a profile in the best presentation there can be, below are 3 best constructive criticism tips to consider for positive criticism. 

1. Profile picture 

Be sure to post a current picture of yourself to better identify who you are with anyone. If you think a picture of you in your bathing suit with wet hair around your two friends at a party in Cabo two years ago looks great, you have to reconsider. Using that as your profile picture isn't a good way of presenting yourself on LinkedIn. LinkedIn isn't Facebook, you should provide an updated picture of only yourself to present yourself professionally transparent. In that sense, don't as well use pictures expressing the kissy face, mad face, sad face, or anything deteriorating your image. With all means LinkedIn is a professional website. Also for those with common names, not having a picture can cause complications when someone with a similar name like yours is being searched for in a job. Be visible, there's no need to mix yourself up with another person. In actuality, you don't want to be lazy and not put a picture on your profile, people want to correspond who you are and make sure you aren't a mysterious person.  

2. Summary 

When writing your summary you don’t have to put only a couple of sentences (like on most resumes). Having an in-depth summary can be an appealing outlook of who you are. By at least writing a paragraph of information on your summary section can object higher qualities about yourself. Remember that experiences alone don't make you superior but followed with qualities would provide characteristic values. Forming a summary about yourself is about how you want people to view you as but in an adequate way. Carefully consider when describing yourself that your using feedback you've received from people you've been in business with. In example, if your boss says your PC proficient then put that down. Adding four qualities about yourself on your summary is substantial and appropriate.  

3. Connections 

LinkedIn is mainly for networking. Establishing relationships does lead a strong personal value. Marketing yourself is delivering yourself in the best way which creates liaison. By having connections on LinkedIn builds rapport which is to be taken greatly. Building relationships is learning to grow as a person with others and its no difference when making connections on LinkedIn. LinkedIn has the ability to expand your connections in an objective way. Being incline to connect is a viable gain in your career goals. Apply yourself with others that you want to be professionally engaged with since that's the purpose of connections. What ever industry you want to be part of connect with leaders that can be an impact towards your career. The big part of LinkedIn is to be involved in building connections because it'll produce opportunities of long-term benefits. 

Creating an account on LinkedIn is a straight forward step by step process that can be utilize effectively with the proper extent. You want to keep in mind that your profile is a portfolio of your accomplishments and by arranging a meticulous profile it'll make you stand out. With those 3 given tips hopefully it'll give you a maximized idea of being active on your account. Best wishes LinkedIn users! 

Top 3 B2B boomers!

How are B2B companies providing booming products and services? Well business to business (B2B) companies are companies that provide their resources in a logical way. But what does that mean? Well rather than B2C companies driving their business in an emotional way, B2B companies utilize their knowledge, cash, resources, and time about the company. So what way would they utilize their knowledge? Below are 3 B2B companies that have arranged their company message in a gratifying and proficient way through video on YouTube.


1. GE 

GE delivered a thirst for knowledge in this video. GE company has made booming products and services that have impacted the world tremendously in which this video has portrayed. The video establishes their mark of business in which they say "we bring good things to life", to effectively profound their products and services. The validity of this video represents substantial works for the innovative company standards. Overall GE's intentions in the video included the evolutionary traits of their business.


2. Intel

Intel's approach in this video was to express their company message highlighting core internal workers such as the co-inventor of the USB, Ajay Bhatt. This beneficial example properly delivers an operation power of their business. Proving in the end of the video their company message "Our rock stars aren't like your rock stars". Intel, sponsors of tomorrow, it's no wonder their products and services are booming! Their quality of workers are a significant staple in their company message.


3. FedEx

The FedEx company message is simply disclosed. In the video it conveyed a concise functionality of the FedEx business by spotlighting the effects for their one rate shipping. Stating that it's simple, flat rate shipping with the reliability of FedEx, was effective in assuring the company message of their product and service. Primarily, one rate shipping is the option in service that is outstanding in their business of shipping. That value with their works in shipping is booming for that area of expertise.

These three B2B companies have achieved the logical way of the company message by engaging the attitude of the business professionally. When anyone considers to address B2B companies, the value of the business should be delivered in a practical sense. GE, Intel, and FedEx has truly grasp the fundamental matters of a business to business communication in their videos. It's clear to understand that their companies are proven to be a powerful influence in booming businesses!

B2C key points: oceans, cars and lingerie.. Oh my!

Business to consumer (B2C) companies objective is to drive business to consumers in an emotional and to the masses way. GoPro, Lexus and Victoria Secret have achieved the B2C company message by communicating to me emotionally with desire. Which can be a challenge, since I can be a tough crowd to please. Although, I stumbled across their 3 videos that gave me striking reactions. Below are the 3 B2C YouTube videos that provoked an enticing buying message dealing with oceans, cars, and lingerie.


1. GoPro

This video lets their product do all the talking. Having actual footage used from the GoPro camera enhances the GoPro experience which speaks to me as a consumer the abundance of adventures I could be recording. I really like how the video illustrates and demonstrates a clear ability and the possibilities of performances being captured by using the GoPro camera. This video makes me want to buy a GoPro and use it whenever I'm doing something adventurous like riding a bike around town or whenever I'm going on vacation to different cities. The possibilities with the GoPro product is not limited and justifies that importance of capturing joyful memories. That'll absolutely come in handy when I'm obtaining in activities worth remembering.


2. Lexus

I was curious to see how they would launch any of their vehicles by video. Well this video introduced me a vehicle so sleek that it embarked me on a ride of captivation. I like how the video has captured the embracing factors of the sport vehicle. Delivering the riding factor has engaged me as a consumer. The video gave me a touch of edgy while expressing how unique they are. In this video it displays appeals of the Lexus IS/IS F sport car that sure looks nice! In the video, the features of the Lexus 2014 sport vehicle has established the innovative vehicle features in the automobile market. I definitely would purchase the sleek and substantial Lexus 2014 IS/IS F sport car. "The pursuit of perfection" is the Lexus slogan which I think they owned up to in their video. 


3. Victoria Secret

What is sexy to you? Stating the message was clearly answered by signifying lingerie on beautiful models. I commend this video because it projects what sexy means for ladies. Allowing in other words, having sexy underwear will make me feel sexy as a women. With capturing the female aspects of beauty, Victoria Secret has exceptionally set the standard for it easily. Victoria Secret has captured me being a woman with aspiring my own attributes by producing in what's sexy! The video has distinctly portrayed an essence of sexy which a woman can appreciate and value fully. Lingerie, yes please.

The B2C key points with GoPro, Lexus and Victoria Secret videos, has oh my, sold me.

4 affairs in HP's social media

I researched HP's B2B (business to business) brand building to observe their exhibit in how they've marked an apparent communication through social media. I found 4 key approaches that brought significance in the affairs of HP's social media:

1. Twitter, HP's twitter involves inclusive official news edited by the global communications team. Their account has been open since March 2008 and the company is based in Palo Alto, California. They have a decent amount of followers on their page, 184K. I've discovered within their Twitter account that they are well active in posting their enterprise analytics. They are fairly active in replying to their posts as well. HP also informs on Twitter their progress and success in the company. HP has standardized the business in a way which incorporates business attributes within their posts. Reading some of their Twitter posts I experience their communication in brand building with utilizing their techniques with other companies.

2. Facebook, HP's Facebook account holds their most customer based connection. They've utilize Facebook as their customer engagement platform in social media. With almost 4 million likes on their page, the clear objective within their page is to apply the growing matters of their products. I've noticed how they are constantly active with maintaining their business on Facebook by distributing their product and service on a daily basis. On their Facebook page it contains updated videos of their products while overall informing appeals on their innovative technology.

3. LinkedIn, HP's LinkedIn account is their social media outlet in communicated the experience of their technology. Having almost 2 million follower, they've utilized this account in enabling their many evolving skills within the page. The LinkedIn account includes aptitude of their due diligence while centralizing customer experience. Their LinkedIn account frequently displays advice/recommendations in success. 

4. Corporate blog, an additional bonus that delivers insightful importance. The HP Blog Hub allows everyone to connect with technologists and business leaders from across HP and around the world by writing blogs about a variety of subjects by the people of HP. This blog is a relevant useful tool that channel the HP's social media community. The blog coincide the ability to service HP products.

These are 4 strategic affairs found in my HP's social media research. Twitter, Facebook, LinkedIn and Corporate Blog casts powerful importance in affairs for the overall productivity brand strength in social media.

2 thumbs up in Shay Town's blog!

1. First, let me point out how impressive her organization skills are! This stood out to me the most and gave me a satisfying first impression. The way she displays her content and pictures literally screams out simple and sweet to me. The pictures she provided on her blog were clean and neatly prompted. Pictures are an automatic attention grabber so what I really liked about her pictures were the amount of pictures she used for her posts. It was not less and not too much either, so thumbs up to a simple amount! It was great that she didn't even add pictures that were obnoxious. When there's obscure or an excessive amount of pictures, I tend to get overwhelmed and it doesn't appeal in my interest to further grasp the content. Even if the content were well constructed I'll move to something more ordinary/common for that matter. Another thing that can detract my interest with certain blog sites is the background. While in Shay Town's blog, the background she choose shows me her style which I can attend to. Being a female and seeing a pink-peach colored background is a welcoming factor that I can absolutely respect. It really helps that her background adds a flare of sweetness that reminds me of a settle garden of pink roses (which any female would love!). My complete outlook on her format is purely simple tones that doesn't go unjust. 

2. Second, Shay Town's blog has posts genuine details in her content that I could gravitate to right away. I found her content compelling and interesting. I felt like within every post she was giving me personal trustworthy advice. Her post number one convinced me to check out J's Everyday Fashion because I, myself love fashion. That definitely earned brownie points with me so that was very sweet of Shay to share! Besides that post, her other posts incorporated enjoyable factors in a blog content that made it compelling. There are a lot of blogs that pertain to complex and boring content which she has not include. Sometimes facts can be general but I found reading her style of posts with personality. I like that her content is concise and not overwhelming to read (as suppose to mine). Any reader can truly appreciate that, so thanks for the simple insights Shay!

Overall, I truly enjoyed Shay Town's blog because she portrays a simple and sweet criteria of work into her blog. Thank you Shay for reminding myself to K.I.S.S (keep it simple stupid) my blog. We should all give it a try! If you check out her blog, http://talkofthetowns1.blogspot.com, you'll be giving 2 thumbs up too!!

Online shopping privacy guilt.

Am I partaking in guilt or pleasure when it comes to construed online offers? Well reading the article "61% of Online Shoppers Would Trade Privacy for Personalization [INFOGRAPHIC]" from Mashable.com has brought to my attention the affects and effects to being an online consumer.

I'm currently an addict for online shopping ever since moving to Chicago. Online shopping provides convenience. My current favorite online store is eBay, since being a regular customer, eBay has been notifying me with daily deals and suggestions for my next purchase. Although, it's gotten to the point where its getting annoying yet appealing at the same time. My shopping privacy seems to be invaded on an obnoxious level. On the other hand, I can tolerate the obnoxiousness due to the article. I agreed with most of the reasons that were pointed in the article and therefor I'm guilty on having personalization rather than privacy. The bottom line with personalization is simply to say that as an online consumer, I have basic terms in which a business deal should accommodate to in trade-off for my personal information.