4 affairs in HP's social media

I researched HP's B2B (business to business) brand building to observe their exhibit in how they've marked an apparent communication through social media. I found 4 key approaches that brought significance in the affairs of HP's social media:

1. Twitter, HP's twitter involves inclusive official news edited by the global communications team. Their account has been open since March 2008 and the company is based in Palo Alto, California. They have a decent amount of followers on their page, 184K. I've discovered within their Twitter account that they are well active in posting their enterprise analytics. They are fairly active in replying to their posts as well. HP also informs on Twitter their progress and success in the company. HP has standardized the business in a way which incorporates business attributes within their posts. Reading some of their Twitter posts I experience their communication in brand building with utilizing their techniques with other companies.

2. Facebook, HP's Facebook account holds their most customer based connection. They've utilize Facebook as their customer engagement platform in social media. With almost 4 million likes on their page, the clear objective within their page is to apply the growing matters of their products. I've noticed how they are constantly active with maintaining their business on Facebook by distributing their product and service on a daily basis. On their Facebook page it contains updated videos of their products while overall informing appeals on their innovative technology.

3. LinkedIn, HP's LinkedIn account is their social media outlet in communicated the experience of their technology. Having almost 2 million follower, they've utilized this account in enabling their many evolving skills within the page. The LinkedIn account includes aptitude of their due diligence while centralizing customer experience. Their LinkedIn account frequently displays advice/recommendations in success. 

4. Corporate blog, an additional bonus that delivers insightful importance. The HP Blog Hub allows everyone to connect with technologists and business leaders from across HP and around the world by writing blogs about a variety of subjects by the people of HP. This blog is a relevant useful tool that channel the HP's social media community. The blog coincide the ability to service HP products.

These are 4 strategic affairs found in my HP's social media research. Twitter, Facebook, LinkedIn and Corporate Blog casts powerful importance in affairs for the overall productivity brand strength in social media.