Top 3 B2B boomers!

How are B2B companies providing booming products and services? Well business to business (B2B) companies are companies that provide their resources in a logical way. But what does that mean? Well rather than B2C companies driving their business in an emotional way, B2B companies utilize their knowledge, cash, resources, and time about the company. So what way would they utilize their knowledge? Below are 3 B2B companies that have arranged their company message in a gratifying and proficient way through video on YouTube.


1. GE 

GE delivered a thirst for knowledge in this video. GE company has made booming products and services that have impacted the world tremendously in which this video has portrayed. The video establishes their mark of business in which they say "we bring good things to life", to effectively profound their products and services. The validity of this video represents substantial works for the innovative company standards. Overall GE's intentions in the video included the evolutionary traits of their business.


2. Intel

Intel's approach in this video was to express their company message highlighting core internal workers such as the co-inventor of the USB, Ajay Bhatt. This beneficial example properly delivers an operation power of their business. Proving in the end of the video their company message "Our rock stars aren't like your rock stars". Intel, sponsors of tomorrow, it's no wonder their products and services are booming! Their quality of workers are a significant staple in their company message.


3. FedEx

The FedEx company message is simply disclosed. In the video it conveyed a concise functionality of the FedEx business by spotlighting the effects for their one rate shipping. Stating that it's simple, flat rate shipping with the reliability of FedEx, was effective in assuring the company message of their product and service. Primarily, one rate shipping is the option in service that is outstanding in their business of shipping. That value with their works in shipping is booming for that area of expertise.

These three B2B companies have achieved the logical way of the company message by engaging the attitude of the business professionally. When anyone considers to address B2B companies, the value of the business should be delivered in a practical sense. GE, Intel, and FedEx has truly grasp the fundamental matters of a business to business communication in their videos. It's clear to understand that their companies are proven to be a powerful influence in booming businesses!

B2C key points: oceans, cars and lingerie.. Oh my!

Business to consumer (B2C) companies objective is to drive business to consumers in an emotional and to the masses way. GoPro, Lexus and Victoria Secret have achieved the B2C company message by communicating to me emotionally with desire. Which can be a challenge, since I can be a tough crowd to please. Although, I stumbled across their 3 videos that gave me striking reactions. Below are the 3 B2C YouTube videos that provoked an enticing buying message dealing with oceans, cars, and lingerie.


1. GoPro

This video lets their product do all the talking. Having actual footage used from the GoPro camera enhances the GoPro experience which speaks to me as a consumer the abundance of adventures I could be recording. I really like how the video illustrates and demonstrates a clear ability and the possibilities of performances being captured by using the GoPro camera. This video makes me want to buy a GoPro and use it whenever I'm doing something adventurous like riding a bike around town or whenever I'm going on vacation to different cities. The possibilities with the GoPro product is not limited and justifies that importance of capturing joyful memories. That'll absolutely come in handy when I'm obtaining in activities worth remembering.


2. Lexus

I was curious to see how they would launch any of their vehicles by video. Well this video introduced me a vehicle so sleek that it embarked me on a ride of captivation. I like how the video has captured the embracing factors of the sport vehicle. Delivering the riding factor has engaged me as a consumer. The video gave me a touch of edgy while expressing how unique they are. In this video it displays appeals of the Lexus IS/IS F sport car that sure looks nice! In the video, the features of the Lexus 2014 sport vehicle has established the innovative vehicle features in the automobile market. I definitely would purchase the sleek and substantial Lexus 2014 IS/IS F sport car. "The pursuit of perfection" is the Lexus slogan which I think they owned up to in their video. 


3. Victoria Secret

What is sexy to you? Stating the message was clearly answered by signifying lingerie on beautiful models. I commend this video because it projects what sexy means for ladies. Allowing in other words, having sexy underwear will make me feel sexy as a women. With capturing the female aspects of beauty, Victoria Secret has exceptionally set the standard for it easily. Victoria Secret has captured me being a woman with aspiring my own attributes by producing in what's sexy! The video has distinctly portrayed an essence of sexy which a woman can appreciate and value fully. Lingerie, yes please.

The B2C key points with GoPro, Lexus and Victoria Secret videos, has oh my, sold me.

4 affairs in HP's social media

I researched HP's B2B (business to business) brand building to observe their exhibit in how they've marked an apparent communication through social media. I found 4 key approaches that brought significance in the affairs of HP's social media:

1. Twitter, HP's twitter involves inclusive official news edited by the global communications team. Their account has been open since March 2008 and the company is based in Palo Alto, California. They have a decent amount of followers on their page, 184K. I've discovered within their Twitter account that they are well active in posting their enterprise analytics. They are fairly active in replying to their posts as well. HP also informs on Twitter their progress and success in the company. HP has standardized the business in a way which incorporates business attributes within their posts. Reading some of their Twitter posts I experience their communication in brand building with utilizing their techniques with other companies.

2. Facebook, HP's Facebook account holds their most customer based connection. They've utilize Facebook as their customer engagement platform in social media. With almost 4 million likes on their page, the clear objective within their page is to apply the growing matters of their products. I've noticed how they are constantly active with maintaining their business on Facebook by distributing their product and service on a daily basis. On their Facebook page it contains updated videos of their products while overall informing appeals on their innovative technology.

3. LinkedIn, HP's LinkedIn account is their social media outlet in communicated the experience of their technology. Having almost 2 million follower, they've utilized this account in enabling their many evolving skills within the page. The LinkedIn account includes aptitude of their due diligence while centralizing customer experience. Their LinkedIn account frequently displays advice/recommendations in success. 

4. Corporate blog, an additional bonus that delivers insightful importance. The HP Blog Hub allows everyone to connect with technologists and business leaders from across HP and around the world by writing blogs about a variety of subjects by the people of HP. This blog is a relevant useful tool that channel the HP's social media community. The blog coincide the ability to service HP products.

These are 4 strategic affairs found in my HP's social media research. Twitter, Facebook, LinkedIn and Corporate Blog casts powerful importance in affairs for the overall productivity brand strength in social media.

2 thumbs up in Shay Town's blog!

1. First, let me point out how impressive her organization skills are! This stood out to me the most and gave me a satisfying first impression. The way she displays her content and pictures literally screams out simple and sweet to me. The pictures she provided on her blog were clean and neatly prompted. Pictures are an automatic attention grabber so what I really liked about her pictures were the amount of pictures she used for her posts. It was not less and not too much either, so thumbs up to a simple amount! It was great that she didn't even add pictures that were obnoxious. When there's obscure or an excessive amount of pictures, I tend to get overwhelmed and it doesn't appeal in my interest to further grasp the content. Even if the content were well constructed I'll move to something more ordinary/common for that matter. Another thing that can detract my interest with certain blog sites is the background. While in Shay Town's blog, the background she choose shows me her style which I can attend to. Being a female and seeing a pink-peach colored background is a welcoming factor that I can absolutely respect. It really helps that her background adds a flare of sweetness that reminds me of a settle garden of pink roses (which any female would love!). My complete outlook on her format is purely simple tones that doesn't go unjust. 

2. Second, Shay Town's blog has posts genuine details in her content that I could gravitate to right away. I found her content compelling and interesting. I felt like within every post she was giving me personal trustworthy advice. Her post number one convinced me to check out J's Everyday Fashion because I, myself love fashion. That definitely earned brownie points with me so that was very sweet of Shay to share! Besides that post, her other posts incorporated enjoyable factors in a blog content that made it compelling. There are a lot of blogs that pertain to complex and boring content which she has not include. Sometimes facts can be general but I found reading her style of posts with personality. I like that her content is concise and not overwhelming to read (as suppose to mine). Any reader can truly appreciate that, so thanks for the simple insights Shay!

Overall, I truly enjoyed Shay Town's blog because she portrays a simple and sweet criteria of work into her blog. Thank you Shay for reminding myself to K.I.S.S (keep it simple stupid) my blog. We should all give it a try! If you check out her blog, http://talkofthetowns1.blogspot.com, you'll be giving 2 thumbs up too!!